Managing Risk of Bidding in Display Advertising.


https://doi.org/10.1145/3018661.3018701
@inproceedings{DBLP:conf/wsdm/ZhangZRRLW17, author = {Haifeng Zhang and Weinan Zhang and Yifei Rong and Kan Ren and Wenxin Li and Jun Wang}, editor = {Maarten de Rijke and Milad Shokouhi and Andrew Tomkins and Min Zhang}, title = {Managing Risk of Bidding in Display Advertising}, booktitle = {Proceedings of the Tenth {ACM} International Conference on Web Search and Data Mining, {WSDM} 2017, Cambridge, United Kingdom, February 6-10, 2017}, pages = {581--590}, publisher = {{ACM}}, year = {2017}, url = {https://doi.org/10.1145/3018661.3018701}, doi = {10.1145/3018661.3018701}, timestamp = {Mon, 20 May 2019 16:54:42 +0200}, biburl = {https://dblp.org/rec/conf/wsdm/ZhangZRRLW17.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }

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